for hotels and apartments
Price analysis - comparison of own website, Booking.com, Hotels.com (or other portals that have a high share in hotel sales), discounts and loyalty programs provided, clarity of the hotel offer, advantages of own website, etc...
SWOT analysis of the competition - selecting the right "competitive set" of the hotel, strengths and weaknesses compared to the competition, opportunities and threats posed by the evolving market, economy and competition.
a.) Small analysis - from freely available data
b.) Large analysis - also from internal data supplied by hotel management
c.) Crisis analysis
Creation of price lists for online sales, corporate clients, travel agents, agencies and package holiday calculations.
Result - creation of pricing strategy that will maximize profits and minimize costs (increase direct sales through own website for minimum commission, efficient use of hotel capacity in B2B and B2C sales).